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Market
Analysis
At a global level, the mobile or cellular phone industry is
looking for smaller, lighter, more efficient phones and is increasingly
concerned with product differentiation. By incorporating Polymer
Lithium Ion Batteries into their designs, the mobile or cellular
phone manufacturers will be able to go a long way to achieving
their objectives. The respected US business magazine, Barron's
(25/01/2000), new York, USA stated that "....The world market
for all forms of rechargeable batteries was US$ 46 billion in
1997 and is projected to be US$ 106 billion by 2002...."
A study carried out by the Industrial Technology Research Institute
of Taiwan indicates the long-term demand volume of world's small-sized
rechargeable batteries will be as follows: -
| Battery
Type |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
2003 |
| Ni-Cd
(million cells) |
1000 |
900 |
820 |
760 |
720 |
680 |
660 |
| Ni-MH
(million cells) |
610 |
640 |
650 |
650 |
660 |
660 |
670 |
| Li-Ion
(million cells) |
190 |
260 |
370 |
400 |
510 |
770 |
970 |
| Market
Share of Li-Ion |
11% |
15% |
20% |
22% |
27% |
36% |
42% |
With the Lithium-ion battery getting increased market
share, it can be implied that the Polymer type of the Lithium-ion
battery will also benefit and one day it can even replace
all the lithium Ion battery as the dominant market player.
Besides, a recent study conducted by Frost & Sullivan,
a US research corporation, indicate that Lithium-ion batteries
and Polymer batteries are likely to drive future growth
for Polymer batteries in mobile IT and wireless application
is likely to cross US$ 400 million by 2007, see the chart
below.
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